The commodification of time was made possible, perhaps inevitable,
by the clock. As clock-time became central to social organization, life
became "centered around the emptying out of time (and space) and
the development of an abstract, divisible and universally measurable
calculation of time." The collective objectification of clock-time means
that now we all live according to it, for the complexities of our social
interactions require such a continuum for their coordination --
despite the fact that "our mechanical way of repatterning time has
led to a way of knowing it that is totally divorced from the real world.
We have reduced time to pure number" (Aveni, 1995, p. 135).
Aveni, A. (1995). Empires of Time. New York: Kodansha.
Aveni, A. (1995). Empires of Time. New York: Kodansha.